Steelers wide receiver JuJu Smith-Schuster is offering up some liquid refreshment.

The athlete teamed with Salud Juicery for “JuJu Juice.” It’s a blend of mangoes, oranges and apples, enhanced with “JuJu Power Sauce,” a fusion of turmeric and maca, which fittingly makes it bright yellow. The color represents the JuJu Foundation, which helps inner-city youth and the city of Pittsburgh.

Turmeric, a spice used in Asian food, and maca, a plant that grows in Central Peru, are super foods that were specifically chosen for the drink recipe, according to a news release from REV22 Juice and Wellness, the company that operates Salud Juicery. Maca was taken by Inca Army warriors before battle to give them power and strength, all of which are needed when preparing to take the field.

Smith-Schuster has 21 catches for three touchdowns this season.

“It’s all about giving back,” Smith-Schuster said in a statement. “I wanted to create a simple juice to help fuel Pittsburgh.”

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JuJu Juice at @saludjuicery ・・・ Have you caught on yet? ? We’re proud to have partnered with @juju & the @jujufoundation to create the ~JuJu Juice~ ? Revive & energize with the superfood ingredients to fuel your power & strength: ?+?+?= JuJu Juice, juiced by @juju himself! Now available at all Pittsburgh locations: ?Sewickley, Shadyside, Oakland, Oakmont, Southpointe ?Bonus: A portion of sales from JuJu Juice will be donated to the @jujufoundation benefitting the Pittsburgh youth.

A post shared by JuJuFoundation (@jujufoundation) on Oct 9, 2020 at 7:47am PDT

The collaboration began when Rachel Maga, founder and owner of Ten Four Social, a social media marketing agency based on Pittsburgh’s South Side, contacted Smith-Schuster’s foundation.

“Collaborating with JuJu has been amazing,” said Maga, whose firm works with Salud Juicery. “He is a huge presence in Pittsburgh. He can do so much good to help a small business like Salud Juicery and also his foundation which helps so many kids.”

There is a second part to the partnership expected in November, Maga said.

The petite size JuJu Juice is $6.95 and the regular is $9.95. It is available at Salud stores in Sewickley, Shadyside, Southpointe, Oakland and Oakmont. The player was videotaped making the concoction at the Shadyside location.

Salud Juicery donated $10,000 and part of the proceeds to the foundation.

Smith-Schuster chooses to work with businesses he believes in, Maga said, and he wanted the juice to include natural ingredients.

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~ JuJu Juice ? ~ Boujee Bowls ? I am beyond proud to announce another amazing collaboration with @juju & @saludjuicery. You wanna be juiced up & Litty like JuJu. Here you go! ? After eating a bowl of his Jumping JuJus in the mornings, afternoon or evenings lol this JuJu Juice will help jump start your day. This Juice is all natural and every ingredient in it was hand picked by JuJu. We also have a Boujee Bowl that will have you Litty like Boujee. ?? • Thank you @rachelmaga & her amazing team for helping me bring this to life. I know i am a bit crazy at times. ? Lol Thank you for your hard work and dedication to this amazing JuJu Juice. Thank you @saludjuicery for their very generous donation to the JuJu Foundation. • Support the @jujufoundation by purchasing a JuJu Juice or a Boujee Bowl. We dropping SOON!!! #StayTunedIn • Fun Facts: JuJu is not a supplement type of guy. He just doesn’t like and has walked away from making big money because of it. It’s just not him. His motto is, “if I don’t want my siblings to take it I won’t tell someone else’s kid to take it.” So this Juice made more sense and it’s true to his brand and his authenticity. All natural!! • #GiveBack #Youth #SeniorCitizen #Pets #Homeless #HelpingOthers #Family #JuJuFoundation #Blessed #JuJuJuice #BoujeeBowl #ItsLitty

A post shared by ?Sammy Toa-Schuster? (@mybeautiful_07) on Oct 9, 2020 at 7:58am PDT

The partnership is a perfect blend, said Virginia Corbett, owner of REV22 Juice and Wellness in a statement. “It’s an honor to work with JuJu,” she said. “He emanates the joy-filled life that is achieved through a balanced lifestyle; dietary choices lead the way to becoming your best self: mind, body and spirit.”

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