Pittsburgh Riveters unveil name, logo for new USL W League team

Pittsburgh’s newest professional sports team officially has a name and familiar look to its logo.

The city’s new USL W League team revealed it will be called the Pittsburgh Riveters on Wednesday morning and also unveiled a logo featuring the city’s iconic black and yellow color scheme and Rosie the Riveter.

The Riveters’ name emerged through a poll with a 53% majority of fan-submitted options, with nearly 10,000 votes cast. The name pays homage to Pittsburgh’s proud industrial heritage, while the team’s logo incorporates the image of Rosie the Riveter, a symbol of strength, resilience and female empowerment dating back to World War II, according to a news release.

The image of Rosie the Riveter gained recognition in a 1943 poster with the slogan “We Can Do It,” created by J. Howard Miller, a Pittsburgh-area native, for Westinghouse Electric & Manufacturing Company.

Originally designed to boost worker morale during wartime, Rosie has evolved into a lasting emblem of women’s contributions to the workforce and society at large, appearing on magazine covers, postage stamps and across popular culture.

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— Riveters SC (@RivetersSC) September 18, 2024

“Rosie the Riveter is more than just an image from our past, she’s a symbol of what we believe in as an organization,” said Jeff Garner, President of Pittsburgh Riveters SC and Pittsburgh Riverhounds SC. “The resilience, unity and courage she represents are the same traits we want our players and fans to embrace as we embark on this new chapter for Pittsburgh sports. This team is not only honoring history but also creating its own path for future generations.”

The Riveters will begin play in the 2025 USL W League season and will call Highmark Stadium home. They are owned and operated by the Pittsburgh Riverhounds SC ownership group.

The USL W is a pre-professional women’s league that recently completed its third season. Rosters are mainly comprised of college-aged players and recent college graduates. All players in the league have amateur status. The season runs from May through August.

The Riveters’ senior-level First Team will serve as a stepping stone for players aspiring to reach the highest levels of soccer, domestically and internationally.

“We’re already hard at work building the inaugural Riveters’ team and are very excited about the level of talent we’ll be able to showcase on the field next summer,” said Dan Visser, sporting director of the Riveters and Riverhounds. “We’re confident this special group of women will not only give fans something to cheer about, but also inspire the next generation of young girls in Western Pennsylvania and beyond.”

Season ticket deposits for the inaugural Riveters season can be placed at www.riveterssc.com.