CEDAR FALLS, Iowa — The sponsor of a halftime basketball shooting promotion at Northern Iowa games reversed course in the face of growing criticism and will pay out the full $10,000 to a contestant who competed earlier this week.

A public outcry was swelling since the Wednesday night contest, when Northern Iowa student Dalton Hinsch made a layup, a free throw and two long shots as part of the timed contest. Hinsch made the last shot from half-court just as an announcer counted down the last seconds, sending the crowd into a frenzy.

Officials later declared Hinsch hadn’t gotten the last shot off in 24 seconds, as required by contest rules. By Thursday, UNI announced via Twitter that the sponsor would give Hinsch a consolation prize of $2,000, a free trip to the Arch Madness basketball tournament and apparel, drawing increasing criticism online.

On Friday, the university’s athletic department announced Hinsch would receive the full $10,000 prize, along with the package — including tickets and a hotel room — to watch the Panthers play next month at the Missouri Valley Conference tournament in St. Louis, the Des Moines Register reported.

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