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Fashion brand's 'Denim panties' are causing a stir

Chris Pastrick
| Friday, March 29, 2019 8:38 a.m.
Ssense
Ssense’s new Denim Panties, which are 100% cotton with three pockets, a zip front and belt-looped waistband, sell for $315.

Don’t get your denim in a bunch.

Although if you are like a lot of folks on social media, you might just. A new style concept has been causing a stir.

Fashion label Ssense has released high-cut denim shorts they are calling Y/Project Navy Denim Panties.

View this post on Instagram

Two words: Denim panties. The SSENSE editors show you five ways to take your Canadian tuxedo to the next level, featuring @yproject_official, @muglerofficial, @junyawatanabeofficial, and more ? Link in bio.

A post shared by SSENSE (@ssense) on Mar 26, 2019 at 8:07am PDT

“Denim can be cheeky,” Ssense’s website claims. “And eye-catching. These ‘brief-style shorts’ can be worn under or over pants, meaning they’re far more versatile than what you’d traditionally expect from a pair of briefs. Underwear that doesn’t need to stay ‘under there.’”

The designer clothing company has priced the pants — 100% cotton with three pockets, a zip front and belt-looped waistband — at $315. They are available in dark blue and black.

Judging by social media’s reaction, these probably won’t be taking the world by storm anytime soon.

But jeans are already uncomfortable..why on God's good earth would I go and buy underwear made out of denim??‍♀️

— GT3♏ (@Whipped_Crim_54) March 27, 2019

Some designers dont deserve the sewing machine.

— MAKOTI WESMANJEMANJE (@lykable1) March 27, 2019

pic.twitter.com/crNxV2wuql

— Ole, Back In My Day...Headass? (@RevengeOfTheCoo) March 27, 2019

Blasphemy!

— A morning person (@miss_lee_M) March 28, 2019

But....the chafing... pic.twitter.com/MFAAFpansA

— Spooky Blue (@_tyblue) March 27, 2019

Facebook comments weren’t any more positive.

Of course, while many on social media aren’t buying them, someone must be. Ssense’s website only has two sizes left: XS (waist 24) and S (26), the other four size options are sold out.


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