Along with convenience, breakfast burritos and blueberry beer, Sheetz is hoping to deliver innovation.

The convenience store chain announced the upcoming opening of its technology and innovation hub at Bakery Square in Pittsburgh’s Larimer neighborhood.

According to the company, Sheetz will use the hub to develop and test products and services that may eventually land on store shelves.

“Our mission at Sheetz is to create a business that puts the Sheetz as we know it today, out of business,” Emily Sheetz, AVP of Strategy at Sheetz, said in a statement. “This hub is an investment in the future and will give Sheetz a unique opportunity to access developers and other talent in Pittsburgh.”

The company, started in Altoona in 1952, has recently launched a line of Cannabidiol (CBD) products, added Bitcoin kiosks for customers, and upped its craft beer game by partnering with Pennsylvania brewers for two unique brews.

The hub is set to open Oct. 1.

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