Millie's launching flavor for Earth Month with profits going to Frick Park

A new ice cream flavor celebrating Earth Month will benefit programming at a Pittsburgh park.

The Pittsburgh Parks Conservancy and Millie’s Homemade Ice Cream on Thursday announced the new flavor, which will be available starting Sunday throughout the month of April. It will benefit youth educational programming at the Frick Environmental Center.

Dubbed “Out of this World,” the blue and green earth-patterned vanilla cake ice cream is made with local dairy and all-natural plant-based dyes, according to the locally-based ice cream brand.

The Earth Month-themed treat will be available at select Millie’s Scoop Shops, Giant Eagle Market Districts and other partners that stock Millie’s ice cream.

“Millie’s is so excited to partner with the Pittsburgh Parks Conservancy for the month of April,” said Lauren Townsend, co-founder of Millie’s. “Together, we’ve created ‘Out of this World,’ a flavor that is not only fun and delicious, but reflective of the commitments and priorities of our respective organizations.”

Millie’s will donate a portion of sales from scoops, pints and buckets of the limited-edition flavor throughout April, with funds slated to support summer educational programming at the Frick Environmental Center.

On April 2, the flavor’s launch day, 20% of all Scoop Shop sales at Millie’s Shadyside and Millie’s Market Square locations will be donated to the nonprofit.

“At the (Frick Environmental Center), we embrace opportunities for scientific inquiry, observation, creativity, exploration and learning for children of all ages,” said James Brown, director of education and the Frick Environmental Center. “This collaboration provides a perfect way for Pittsburghers to celebrate nature this Earth Day by enjoying a delicious, earth-friendly ice cream that benefits future generations of park stewards.”

This marks the first collaboration between Millie’s and the Pittsburgh Parks Conservancy, which has teamed up with other local brands and retailers like 412 and Common Place Coffee on similar charitable initiatives in the past.