On this week’s episode of the food podcast presented by Clearview Federal Credit Union, the Greater Pittsburgh Community Food Bank reveals its new logo and look. The mission is the same, but the logo has changed to reflect the innovative things the food bank is doing to provide meals to those in need.

“Traditional food banking as you think about it is nonperishable foods, boxed goods canned goods, but over the past decade we’ve had a bold goal to do certain things to not only meet the meal gap but to also provide healthier options of food to further stabilize lives within our 11 county service area,” said Brian Gulish, the food bank’s vice president of marketing and communications.

You can see the effort to provide healthy food by walking through the coolers at the warehouse. Inside, you’ll see pallets of fresh produce and frozen meat. It’s one of the reasons the can is no longer the focus of the brand.

The new brand also focuses on the scope of the food bank’s service area. The new tagline “Serving the Three Rivers region” better reflects the reach of the food bank’s 11-county area.

Gulish said it’s important to note that while the look of the brand has changed, the commitment to bringing food to the area remains the same.

“The point of it was to tie in what the food bank of the future will be,” he said. “It’s not the traditional food bank for the past 40 years. While food will always be at our core, moving forward it will be providing food and connecting people with life-stabilizing resources.”

The food bank’s life-stabilization team was created in July 2020 in response to covid-19.

In next week’s episode, we’ll learn more about life-stabilization and the things that are causing food insecurity in the Three Rivers region.

Listen: Food bank reveals new look and branding

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