A lot of people are asking — why?
Why would Mountain Dew combine its flavor with Flamin’ Hot Cheetos?
The answer is likely just because they can. So they did.
Mountain Dew said it “is no stranger to pushing flavor boundaries and Flamin’ hot is no exception.”
“MTN DEW tapped fellow PepsiCo brand, Cheetos, to unlock the cult-favorite taste of Flamin’ Hot to create the first-ever beverage combining the sweet, citrus Dew with a new spicy goodness.”
“As a brand, Dew has a rich history of experimenting with new flavors our fans love. We certainly had them in mind when we developed the Flamin’ Hot beverage,” says Matt Nielsten, senior director of marketing. “This is one of our most provocative beverages yet, and we’re excited for Dew Nation to taste the unique blend of spicy and classic sweet citrus flavor of MTN DEW.”
Starting on Aug. 31, Mountain Dew Flamin’ Hot will be available from the online Dew store. A six-pack will cost $12.
