Fashion

Guatemala-born designer links history and culture in fashion show

Associated Press
By Associated Press
2 Min Read May 22, 2023 | 3 years Ago
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BROWNSVILLE, Texas — A Guatemala-born designer combined Indigenous weaving technique, modern clothing design and colorful history from her native country in a recent Texas runway showcase. The display offered a taste not only of Elena De León’s artistic vision, but of work by Guatemalan mothers, including some in the U.S. and others who remained at home to support their families.

The Costumes of the Americas Museum in Brownsville hosted the May 12 event with assistance from the Guatemalan Consulate in nearby McAllen and in Maryland, where De León lives after migrating to the U.S. seven years ago.

“I’m a woman thinking of the needs of her community and Guatemalan towns,” De León told the crowd before models wearing clothes made by Guatemalan women sashayed down the runway.

Applause, cheers and intermittent flashes from photos were heard throughout the fashion show in the border town as women, children and men walked to fast-tempo music while in deep red, woven fabric often displaying intricate designs adorning a woman’s top, skirt or a man’s vest.

“Every single one of their textiles tell a story. A color has a significance, and each one of the regions, too,” said Rosario Ovando, Guatemala’s consul in McAllen.

About 200 women of Guatemalan descent living in the U.S. or in their home country work with De León to sell their products and keep a personal duty.

“Women are also the ones that carry the culture, that carry the language. They carry the traditions,” Ovando said. “There’s a lot of tradition in our country and a lot of women that have this magic in their hands.”

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