Pittsburgh is inviting the world to have a seat in the Steel City.
That’s the message in the latest marketing campaign launched on Tuesday by VisitPittsburgh, Allegheny County’s official tourist promotion agency.
VisitPittsburgh parlayed Western Pennsylvanians’ quirk for using chairs placed curbside to save a parking space into a video message of hospitality.
“Pull up a chair. You are welcomed here,” a narrator says at the end.
The video will play on a board in Times Square for four weeks and will be included as part of an introduction for the Mr. Rogers movie, “A Beautiful Day in the Neighborhood,” when it plays over four weeks at theaters in New York City, Los Angeles, and Washington, D.C.
VisitPittsburgh’s overall promotion campaign is targeting markets including Boston, Chicago, Indianapolis, Los Angeles, New York, San Francisco, Seattle, Tampa and Washington, D.C.
The video consists of a series of scenes from around Pittsburgh with people offering seats to others.
